This partnership with Juventus Football Club marks a significant milestone not only for Betera but also for the entire gaming market in CIS countries. By collaborating with one of the world's top football clubs, Betera will provide a vast array of exclusive content, host unique campaigns for clients, and create exciting activities focused on promoting sports in CIS countries, which will thrill soccer fans. Working with such a prestigious partner aligns with Betera's development strategy and philosophy, as both Betera and Juventus Football Club aim to become champions in their respective fields.
The partnership will run until the end of the 2023/24 season, covering the CIS countries. Betera has been granted the official betting partner status of the club in the CIS, as well as the privilege to use the Juventus Football Club team’s images and hold events with their participation. The Betera brand will appear on the LED boards at each home Juventus match in Serie A and Coppa Italia.
"We are delighted to have signed a partnership with Betera, a prominent company in the gaming market", announced Tiziana Di Gioia, Chief Commercial Officer of Juventus Football Club. "The partnership will enable Betera to reach our fans in the CIS region by creating unique sporting experiences and exclusive promotions".
Mikhail Herasimovich, CEO of Betera added, "Juventus Football Club is not just a brand, it is a 125-year history of victories. We are very pleased that Betera has become a partner of one of the best football clubs in the world. I am absolutely sure that our collaboration will be bright, bold, and will bring emotions to the fans".
As part of the partnership, Betera will hold special contests for its customers, offering the chance to win tickets to Juventus Football Club games, tours with locker room access and pitchside access, limited edition merchandise, autographed balls by Juventus Football Club stars, and more.
Betera (STATUSQUO LLC, established in 1993) is the leader in the gambling industry in Belarus. The company integrates technology, business and sports to give the emotions of gambling entertainment. Betera is a winner in the categories "Bookmaker of the Year" and "Popular Online Entertainment Product'' ("Brand of the Year", 2021), "Mobile Betting App #1" ("Number One", 2021), "Bookmaker of the Year" and "Online Casino of the Year" ("Choice of the Year", 2022). The Betera Brand Launch project was awarded the prestigious ADMA 2022 Marketing Award.